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B2B Marketing Guidebook - Vol. 1: The Strategic Foundations of Next Generation B2B Marketing

By Uwe Seebacher (Editor)
eBook
$109.00
By Uwe Seebacher (Editor)
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In the age of Industry 5.0, predictive intelligence, and accelerated digital transformation, B2B marketing has become the strategic engine of growth and innovation. This first volume of the second significantly updated edition of "B2B Marketing" brings together over 20 international experts to redefine modern marketing across strategy, systems, and structure. Covering topics such as marketing maturity, MarTech, automation, branding, and agile leadership, this volume offers actionable framew...

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