On the job hunt? Don’t just polish your resume—you better make sure your LinkedIn profile is updated. And, if you aren’t getting responses from recruiters, chances are it’s, because the robots aren’t selecting your profile because it's missing pertinent keywords. And, by the way, dress codes have changed and you’ll need to know new technologies such as Slack and Google+ Hangouts.
For many women re-entering the workforce after a career break, the job search world is a disorienting, confusing, and overwhelming place. Getting started is much easier when you know what the first step should be.
In Back to Business, career coaching and re-entry experts Nancy McSharry Jensen and Sarah Duenwald have put together a guide for women returning to the workplace.
Easy to understand and easy to put into practice, Back to Business teaches you how to:
- Identify and talk about what you want, taking into account what you’ve been up to while on break.
- Understand your personal brand, both in-person and online, and how your skills translate to the career you are looking for.
- Become professionally relevant and gain confidence in your ability to return to the paid workforce.
- Look for job opportunities while being productive and intentional with your time.
The authors understand through first-hand experience the anxiety of returning to work. They have helped hundreds of women facing the job search process to overcome the anxiety of what is often overwhelming life change.
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About the Author
Sarah’s career over the last 15 years has focused on revenue growth operations in the technology consulting industry. At ADP, where she managed a team of business development representatives, and as a senior manager for a Gaming Technology Consulting company. She has won multiple Presidents’ Clubs & various awards for revenue achievement and client growth.
After the birth of her second child, Sarah took a brief career pause, and then as fate would have it met Nancy and they co-founded The Swing Shift to pursue their passion for helping women in career transition. She heads up Operations, Programming and Partner Relationships.
She believes it’s imperative to change the perception of the modern workplace and works every day to empower women to take control of their careers.
Table of Contents
Part 1 Strategy: Paths Back to Business
1 Boomerang: Alice 3
2 Lily Pad: Aliyah 9
3 Try and Buy: Emily 15
4 From Pro Bono to Paid: Jasmine 21
5 How You Can Do This: Discernment and Self-Assessment 25
Part 2 Marketing Toolkit
6 What Is a Personal Brand? 41
7 Position and Pitch 51
8 Social Media Platforms 73
9 Résumés: What's "Good Enough"? 81
Part 3 The Power of Relationships
10 In-Person and Online Connections 113
11 Networking with a Purpose 127
12 Networking Toolkit 137
Part 4 Resources
13 Interview Preparation 143
14 Negotiations 159
15 Alternative Hiring Options 185
16 Timeline and Salary Expectations 191
17 In This Together 199
Appendix 1 The Self-Assessment 201
Appendix 2 Mind Map Worksheet 203
Appendix 3 The Paths Back to Business: Cheat Sheets 209
Appendix 4 Creating Your Personal Brand: Who Are You? 223
Appendix 5 Creating Your Personal Brand: Passion and Purpose 225
Appendix 6 Your Elevator Pitch 229
Appendix 7 Interview Prep Template 231
Appendix 8 Salary Negotiation Worksheet 233
Appendix 9 Performance Review Annual Raise Exercise 237
About the Authors 251