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BAM!: John Madden, the NFL Explosion, and the Video Game That Changed Sports

By Scott Howard-Cooper
Hardcover
$29.99
By Scott Howard-Cooper
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This item will be released on Oct 13, 2026
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How John Madden-never the winningest coach, the most polished broadcaster, or the loudest executive in the room-became the NFL's most influential figure, fueling the league's rise from the broadcast booth to Madison Avenue to the Madden NFL video-game franchise, while quietly grappling with football's human cost, a reckoning born the day opposing player Darryl Stingley was paralyzed on his watch

John Madden retired abruptly from coaching in 1979, at forty-two years old-five months after rece...

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