Bankers in the Selling Role: A Consultative Guide to Cross-Selling Financial Services

Bankers in the Selling Role: A Consultative Guide to Cross-Selling Financial Services

by Linda Richardson

Paperback(REV)

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Product Details

ISBN-13: 9780471572657
Publisher: Wiley
Publication date: 03/31/1992
Edition description: REV
Pages: 177
Sales rank: 1,208,637
Product dimensions: 5.94(w) x 9.06(h) x 0.48(d)

Table of Contents

Product Knowledge.

Consultative Sales Approach.

Aspects of Developing and Managing Relationships.

Sales Tips.

Self-Training for Line Bankers.

Reader's Feedback Summary.

Index.

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