Banner Advertising: Traffic Can Be Boosted by Banner Ads

Since its humble beginnings centuries ago, banner advertising has come a long way. That is correct... centuries ;) If you flip through an old newspaper or magazine from the American colonial era, you'll see rectangular banner advertisements marketing everything from beer to stockings, replete with a main image, carefully chosen brand colors, a slogan or unique selling proposition, and even a call-to-action! Of all, we're not here to debate vintage print banner advertisements for fashionable...