Barack Obama, Abraham Lincoln, and the Structure of Reason

Almost nobody noticed. In January 2011, President Obama completely changed the structure of his speeches. A few people, like Peggy Noonan in The Wall Street Journal and Gustav Niebuhr in The Huffington Post, figured out something was up. But neither could pin it down.

Now the complete story is told and the technique is revealed. This is the one Obama book everyone should read. It is the one book on how to craft a persuasive speech that everyone needs.

Authors David Hirsch and Dan Van Haften s...