Design Research shows readers how to choose the best method of research in order to save time and get the right results.The book makes readers aware of all the different research methods, as well as how to carry out the most appropriate research for their graphic design projects. All stages of the research process are considered in a dynamic and entertaining style, covering audience, context, trends, sources, documentation, dissemination and more.
Students and designers can benefit from this text by learning fresh ways to analyse information obtained by data gathering, and how best to test and prove decisions. The resulting, well-rounded solutions will be informed, innovative, and aesthetically fitting for the brief.
About the Author
Neil Leonard is a designer and educator. He is a graduate of the London College of Communication and is currently lecturing on the BA in Visual Communication at the Arts University College at Bourbanemouth, UK.
Gavin Ambrose is a practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging.
Table of Contents
Chapter 1: The basics of research
Primary, secondary and tertiary
Studio interview - Emily Hale
Activity - Approaching research
Chapter 2: Understanding context
Audience and social contexts
Studio interview - Andrew Hussey
Activity - Convention
Chapter 3: Planning your work
Sources and credibility
Recording and documenting
Studio interview - Brian Rea
Activity - Audience
Chapter 4: Conducting research
Studio interview - Jane Trustram
Activity - Product and customer
Chapter 5: Using your findings
Understanding your findings
Responding to your findings
Studio interview - Underware
Activity - Classification
Chapter 6: Presenting your findings
Completing the job
Studio interview - Tanner Christensen
Activity - Presenting statistics
Working with ethics