Basics Graphic Design 02: Design Research: Investigation for successful creative solutions

Basics Graphic Design 02: Design Research: Investigation for successful creative solutions

by Neil Leonard, Gavin Ambrose

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Overview

Basics Graphic Design 02: Design Research: Investigation for successful creative solutions by Neil Leonard, Gavin Ambrose

Design Research shows readers how to choose the best method of research in order to save time and get the right results.The book makes readers aware of all the different research methods, as well as how to carry out the most appropriate research for their graphic design projects. All stages of the research process are considered in a dynamic and entertaining style, covering audience, context, trends, sources, documentation, dissemination and more.

Students and designers can benefit from this text by learning fresh ways to analyse information obtained by data gathering, and how best to test and prove decisions. The resulting, well-rounded solutions will be informed, innovative, and aesthetically fitting for the brief.

Product Details

ISBN-13: 9782940411740
Publisher: Bloomsbury Academic
Publication date: 08/01/2012
Series: Basics Graphic Design Series
Edition description: New Edition
Pages: 200
Sales rank: 707,568
Product dimensions: 8.30(w) x 10.90(h) x 0.80(d)

About the Author

Neil Leonard is a designer and educator. He is a graduate of the London College of Communication and is currently lecturing on the BA in Visual Communication at the Arts University College at Bourbanemouth, UK.
Gavin Ambrose is a practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging.

Table of Contents

Contents
Introduction

Chapter 1: The basics of research
Why research?
Getting started
Primary, secondary and tertiary
Key terminology
Studio interview - Emily Hale
Activity - Approaching research

Chapter 2: Understanding context
Audience and social contexts
Design contexts
Theoretical underpinning
Studio interview - Andrew Hussey
Activity - Convention

Chapter 3: Planning your work
The brief
Audience
Sources and credibility
Recording and documenting
Studio interview - Brian Rea
Activity - Audience

Chapter 4: Conducting research
Audience research
Market research
Field-based research
Process-based research
Studio interview - Jane Trustram
Activity - Product and customer

Chapter 5: Using your findings
Understanding your findings
Responding to your findings
Studio interview - Underware
Activity - Classification

Chapter 6: Presenting your findings
Presenting research
Completing the job
Studio interview - Tanner Christensen
Activity - Presenting statistics

Conclusion
Contacts
Bibliography
Index
Acknowledgements
Working with ethics

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