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Basics of Nonprofit Publicity: Winning Strategies for News Releases, Press Conferences and Media Relations

By Scott C. Stevenson (Editor)
Paperback
$69.95
By Scott C. Stevenson (Editor)
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Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with advice on increasing media exposure, preparing staff to handle media inquiries, and tips and best practices for preparing for media interviews.

Important topics covered include:

  • Copy writing
  • Media buyers
  • Rural media
  • Interviews
  • Press releases
  • Conferences
  • Client spotlights
  • Crisis preparation
  • Media relation policies
  • Press release policies
  • Social media
  • Strategic plans
  • Media databa...

Categories

BusinessBusiness - General & MiscellaneousNonprofit OrganizationsNonprofit Organizations - General & Miscellaneous