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Be a Sequoia, Not a Bonsai: The Seven Growth Secrets of the World's Most Successful Companies

By Nicolas Darveau-Garneau
Hardcover
$29.99
By Nicolas Darveau-Garneau
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Simple, low-risk experiments for long-term profit growth that you can test right now—from Google's former Chief Evangelist, Nicolas Darveau-Garneau.

As a business leader or marketer, if you've been pouring your efforts into efficiency metrics (like customer acquisition cost or return on ad spend) instead of trying to optimize profits, your methodology is unsustainable. In the age of AI, optimizing the wrong key performance indicator can be catastrophic.

Whether you work at a Fortune 500 giant...

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BusinessManagement & LeadershipLeadership