Be Your Own Manager: A Career Handbook for Classical Musicians

Be Your Own Manager: A Career Handbook for Classical Musicians

by Bernhard Kerres, Bettina Mehne


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Product Details

ISBN-13: 9781543903492
Publisher: BookBaby
Publication date: 07/13/2017
Pages: 200
Product dimensions: 5.90(w) x 8.90(h) x 0.60(d)

About the Author

Bernhard Kerres fell in love with classical music starting in early childhood. Living in Vienna, he was brought up with the Vienna Philharmonic and the Vienna State Opera. He started his career as an opera singer and sang, among other places, in the studio of the Opera Zurich with José Carreras, Agnes Baltsa and others. Later following his interest in technology, he joined the strategy consulting firm Booz & Co after his MBA at London Business School. From there he was recruited into C-level positions of two large European tech firms. He served on the board of classical music institutions and advised them before he was named CEO and Artistic Director (Intendant) of the Wiener Konzerthaus in 2007, which he led for six years. In 2013, he followed his dream combining his passion for classical music with his fascination for technology, and founded HELLO STAGE, the largest classical music community online.
Bernhard was awarded the Austrian Cross for Science and Art and the Chilean Bernardo O’Higgins Order. Bernhard regularly speaks and publishes on innovation, entrepreneurship and leadership.

Table of Contents

Preface v

Career Strategy 1

Personal Brand 9

Marketing 19

Biography 33

Photos and Videos 41

Digital Presence 47

Social Media Strategy 61

Selling Yourself 79

Programming 89

Negotiating Your Fee 93

Managers and Agents 103

Fans 113

Crowdfunding 125

Your First Recording 143

Time Management 153

Project Management 163

Introduction to Finance 169

Last Word 183

About the Authors 185

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