Beat The Big Box: The Dynamic Managers Handbook Of Winning The Retail Battle

How do you compete with volume purchasing, minimum-wage labor, and massive advertising budgets? By giving your customers what they really want—personal service, attention to their needs, and a relationship they can trust. Practical case studies show how companies just like yours beat the big box retailer.

Independent retailers face competition on every front, but Big Box stores are often the most pressing threat to their existence. This handbook identifies the weaknesses in the Big Box appro...