Beautiful PR: Finding your brand's heartbeat for authenticity in communication

Beautiful PR: Finding your brand's heartbeat for authenticity in communication

by Sophie Attwood
Beautiful PR: Finding your brand's heartbeat for authenticity in communication

Beautiful PR: Finding your brand's heartbeat for authenticity in communication

by Sophie Attwood

Hardcover

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Overview

**Business Book Awards 2024 Finalist**

'Navigating the world of PR is no easy feat - but this book is an indispensable guide to doing just that' Francesca Ogiermann-White, Health and Beauty Editor-at-Large, Tatler

A more beautiful way to connect with customers

PR and marketing have traditionally been seen as deceit and spin: Beautiful PR offers a new manifesto rooted in integrity. Discover how to find your true brand voice so that you can create a clear and compelling communication strategy that connects with your customers at an emotional level.

In a heavily filtered world, building a communications strategy based on honesty and authenticity is more important than ever before. Elevate your reputation and secure your place in your industry by identifying and amplifying your authentic brand heartbeat, for a more beautiful way to grow.

Sophie Attwood is an award-winning global communications expert specialising within the beauty, wellness and health sectors. Having curated a portfolio of successful PR campaigns with exceptional brands, she has become a leading voice of authority for the communications industry.


Product Details

ISBN-13: 9781788605687
Publisher: Practical Inspiration Publishing
Publication date: 11/07/2023
Pages: 198
Product dimensions: 5.50(w) x 8.50(h) x 0.50(d)

About the Author

Sophie Attwood is an award-winning global communications expert specialising within the beauty, wellness and health sectors. Having curated a portfolio of successful PR campaigns with exceptional brands, Sophie has become a leading voice of authority for the communications industry. Author location: Shropshire, UK

Table of Contents

Introduction

Chapter One….The beginning

Chapter Two…. A fresh perspective

Chapter Three….Finding your heartbeat

Chapter Four….Communicating your heartbeat

Chapter Five….The Michelin Star effect

Chapter Six….Media coverage

Chapter Seven…Brand chemistry

Chapter Eight…Invisible PR

Chapter Nine…. The ‘spin doctor’ is dead

Chapter Ten….Social Media

Chapter Eleven…Ethical PR

Epilogue

What People are Saying About This

From the Publisher

Navigating the world of PR is no easy feat - but this book is an indispensable guide to doing just that - Francesca Ogiermann-White, Health and Beauty Editor-at-Large, Tatler.

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