Beautifying the Ugly American: How to Understand the Culturally Different -- Arabs to Zulus

As you have traveled, whether for pleasure, business, or governmental diplomacy, how many times have you said, "If I had only known?"

Knowledge is sometimes all that stands between failure and success of any foreign endeavor. A lack of knowledge, no matter how insignificant, can lead to failure.

As to international business, a knowledge of product and American business practice alone is not enough. You must have the ability to grasp how you and your interests are viewed through a totally diff...