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Becoming The Experience Maker (2nd Edition): Turn Everyday Interactions into Remarkable Customer Experiences

By Dan Gingiss
Paperback
$19.95
By Dan Gingiss
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In today’s competitive marketplace, companies can no longer compete on price or product alone. The real game-changer? Customer experience. But creating remarkable experiences that customers want to share doesn’t have to be complicated or expensive.

In Becoming The Experience Maker, Dan Gingiss introduces the proven WISER framework—Witty, Immersive, Shareable, Extraordinary, and Responsive—showing businesses how to transform ordinary customer interactions into powerful word-of-mouth marketing...

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