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Behavioral Economics in Healthcare: Understanding, Predicting, and Influencing Stakeholder Choices and Decisions

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As healthcare systems worldwide face unprecedented challenges, understanding behavioral economics becomes crucial for designing efficient, patient-centered solutions that can adapt to a rapidly developing world. Innovation and behavioral expert Ahmet Yıldırım brings together his unique background in this key work for contemporary society.

Behavioral Economics in Healthcare examines the roots of decisional errors stemming from biases, shortcuts, and reliance on incentives. Through comprehens...