Behavioral Finance and Your Portfolio: A Navigation Guide for Building Wealth (2nd Edition)

Cognitive and emotional biases can wreak havoc with investor portfolios. Poor investment decision making caused by behavioral errors, especially in times of high market volatility, leads to poor financial outcomes. Whether you're mired in loss aversion, suffer from anchoring bias or you're sorting your portfolio into various mental accounts, investor biases will prevent you from maximizing your wealth. But you can learn to challenge your own biases and prevent costly investment errors!



In Be...