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Behavioral Influences on Retirement Investing: Non-Financial Reasoning Affecting Retirement Outcomes

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The supposed rational logic of the market is no longer understood to exclusively motivate economic decision making.

Behavioral economics is now a vital part of university curriculums.

Both lay persons and professional retirement investors at times manage money on irrational behavioral factors.

Janet Aschkenasy, a veteran business writer, discusses the insights of leading behavioral economics scholars and draws upon current research to describe "decision making" practices among individuals and ...