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Behavioral Insights
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Two experts offer an accessible introduction to the behavioral insights approach, which applies evidence about human behavior to solve practical problems.
“A brilliant book, packed with wisdom and insights, and a ton of fun to boot.” —Cass R. Sunstein, New York Times-bestselling coauthor of Nudge
Our behavior is strongly influenced by factors that lie outside our conscious awareness, although we tend to underestimate the power of this “automatic” side of our behavior. As a result, governments...
“A brilliant book, packed with wisdom and insights, and a ton of fun to boot.” —Cass R. Sunstein, New York Times-bestselling coauthor of Nudge
Our behavior is strongly influenced by factors that lie outside our conscious awareness, although we tend to underestimate the power of this “automatic” side of our behavior. As a result, governments...
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