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Behavioral Science in the Wild

By Nina Mazar (Editor), Dilip Soman (Editor)
eBook
$35.95
By Nina Mazar (Editor), Dilip Soman (Editor)
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Behavioral Science in the Wild helps managers understand how best to incorporate key research findings to solve their own behavior change challenges in the real world – from lab to field.

Behavioral Science in the Wild helps managers to implement research findings on behavioral change in their own workplace operations and to apply them to business or policy problems.

As the second book in the Behaviourally Informed Organizations series, Behavioral Science in the Wild takes a step back to ad...

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BusinessMarketing & SalesMarketingConsumer Behavior