Behavioural Economics: Psychology, neuroscience, and the human side of economics

Behavioural Economics: Psychology, neuroscience, and the human side of economics

by David Orrell


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Introducing the controversial science that claims to have revolutionised economics. For centuries, economics was dominated by the idea that we are rational individuals who optimise our own 'utility'. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don't really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to 'cognitive biases', with complex effects on our decision-making.

Product Details

ISBN-13: 9781785786440
Publisher: Icon Books, Ltd. UK
Publication date: 02/09/2021
Pages: 176
Sales rank: 882,648
Product dimensions: 5.00(w) x 7.80(h) x (d)
Age Range: 18 Years

About the Author

David Orrell, acclaimed author of Economyths and Quantum Economics, explores the findings from psychology and neuroscience that are shaking up economics - and that are being exploited by policy-makers and marketers alike to shape everything from how we shop for food to how we tackle climate change or the Covid-19 pandemic. With clarity and wit, he-assesses the lofty claims made for this most image-conscious of disciplines, ultimately asking: is behavioural economics a scientific revolution, or just a scientific form of marketing?

Table of Contents

Introduction 1

1 Stay or Go? 5

2 The Rational(ish) Animal 17

3 Too Much Information 33

4 Prospect Theory 51

5 'Paradoxes' 69

6 The Pleasure Machine 91

7 Safety in Numbers 115

8 The Big Picture 135

Further reading 167

Index 173

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