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Behavioural Economics

By Graham Mallard
eBook
$35.00
By Graham Mallard
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The rise of behavioural approaches in economics has been one of most significant developments in the study of economic decision-making in recent years. The increasingly acknowledged failings of standard models of choice to explain economic decisions has prompted economists to incorporate into their analysis psychological insights into individual behaviour, such as social cognitive and emotional biases. This book introduces the topic of behavioural economics to a beginning readership, explai...

Categories

BusinessEconomicsEconomic Theory & Schools of ThoughtEconomic Theory - General & Miscellaneous