A Detroit Free Press reporter demythologizes Lee Iacocca’s leadership of Chrysler, demonstrating how salesmanship and self-promotion invariably trumped innovation and investment. “Everyone who cares about american industry should read [this book]” (New York Times Book Review). Index.
|Publisher:||Houghton Mifflin Harcourt|
|Edition description:||First Edition|
|Product dimensions:||6.00(w) x 9.00(h) x (d)|
Most Helpful Customer Reviews
Misleading title to this book. If I wanted to read about the Japanese Auto industry I would have bought a book appropiately titled. This author lost his way apple polishing Toyota. Clearly I want to learn about Chrysler this book told me nothing!
This book is probably the starting point for any Chrysler historian or any author about to write yet another Chrysler Comeback book. It is packed with information and well-written. Unlike other Comeback books, this one will not put you to sleep.
Behind the wheel at Chrysler tells the story of the reign of Lee Iacocca from almost bankruptcy to recovery, to the brink again. Iacocca is shown to be no better as a human than his former boss Henry Ford II in his imperiousness. Iacocca's main acheivement was getting maximum usage out of the K-car design in the 1980's to the point where it grew stale, and he resisted changing designs. Also interesting is Iacocca's role in 1991 to choose a successor. Some of the material is worthy of the old prime soaps of Dallas and Dynasty.