Behind The Wheel At Chrysler: The Iacocca Legacy | Barnes & Noble®

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By Doron P. Levin

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Overview

A Detroit Free Press reporter demythologizes Lee Iacocca’s leadership of Chrysler, demonstrating how salesmanship and self-promotion invariably trumped innovation and investment. “Everyone who cares about american industry should read [this book]” (New York Times Book Review). Index.

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