Being Ethnographic: A Guide to the Theory and Practice of Ethnography

Being Ethnographic is a fundamental introductory guidebook to process and utilization of doing fieldwork within real-world settings. It explores our understanding of identities, the future of ethnography and the advancing role of technology in a global, networked society.

The third edition of Being Ethnographic highlights the challenges introduced by the ethnographers' own interests, biases and ideologies and demonstrates the importance of methodological reflexivity.

This fully updated t...