Order History
Premium Membership & Rewards
Help Center / FAQ
Believe: The Untold Story Behind Ted Lasso, the Show That Kicked Its Way into Our Hearts
By Jeremy Egner
Hardcover
$32.00
By Jeremy Egner
5|
Premium Members save an extra 10% and all Members collect stamps to save with Rewards. 10 stamps = $5.Learn More
Select a store to view item availability.
Notes From Your Bookseller
Notes From Your Bookseller
Ted Lasso captured the hearts of pretty much everyone, and this book contextualizes just how that happened, and the people behind it.
From The New York Times's Jeremy Egner, the definitive book on Ted Lasso, returning for Season 4 in Summer 2026
When Ted Lasso first aired in 2020, nobody—including those who had worked on it—knew how a show inspired by an ad, centered around soccer, filled mostly with unknown actors, and led by a wondrously mustachioed “nice guy” would be received. Eleven Emmys and one Peabody Award later, it’s safe to say that the show’s status as a pop-culture phenomenon is secure.
In Believe, entertainmen...
When Ted Lasso first aired in 2020, nobody—including those who had worked on it—knew how a show inspired by an ad, centered around soccer, filled mostly with unknown actors, and led by a wondrously mustachioed “nice guy” would be received. Eleven Emmys and one Peabody Award later, it’s safe to say that the show’s status as a pop-culture phenomenon is secure.
In Believe, entertainmen...