Beschwerdemanagement im B2B-Bereich: Eine empirische Erhebung in modernen Technologieunternehmen | Barnes & Noble®

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By Bettina Zeiler

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Overview

Das Buch beschäftigt sich mit einem bislang wenig erforschten Thema - dem Umgang mittelständischer Technologieunternehmen mit Beschwerden im B2B-Bereich. Die Autorin untersucht in einer Studie die Möglichkeiten für Unternehmen, ihren Beschwerdeprozess zu verbessern und gibt auf empirischer Grundlage konkrete Handlungsempfehlungen für KMUs.

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