Best Practices Are Stupid: 40 Ways to Out-Innovate the Competition

Well-intentioned leaders are inadvertently destroying innovation in their attempts to boost innovation.What if almost everything you know about creating a culture of innovation is hindering your progress? What if the way you are measuring innovation is choking it? What if your market research is focusing on the wrong metrics? It's time to innovate the way you innovate.Innovation isn't just about generating occasional new ideas; it's about staying consistently one step ahead of the competiti...