Best Story Wins: Storytelling for Business Success

An inspiring, practical, and timely new guide on how to harness the power of storytelling in our communications at work.

Whether you're standing up in front of a crowd at a conference or chatting with a colleague in an elevator, storytelling is the most effective way to get your point across. It works in ninety-second Superbowl television spots, it works in ten-second social media formats, and it works in that email you have to fire off in five seconds flat.

Why? The short answer is that pe...