Better Selling Through Storytelling: The Essential Roadmap to Becoming a Revenue Rockstar

Better Selling Through Storytelling: The Essential Roadmap to Becoming a Revenue Rockstar

by John Livesay

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Overview

The old way of selling is to push a message or product. The new way of selling is to pull people in with a compelling story—one that is magnetic to clients.

Better Selling Through Storytelling helps people become master storytellers so they can truly love what they do and get off the self-esteem roller coaster of only feeling good if their numbers are up. John Livesay encourages readers to give up selling—and become storytellers instead! He teaches sales representatives and entrepreneurs alike how to become irresistible to their clients and what the best storytelling strategy is to get a yes. From learning how not to take rejection personally to overcoming the 3 faces of fear, readers learn to embrace disruption with new tools that prepare them for any unexpected waves that come their way and get the sale.

Product Details

ISBN-13: 9781642793734
Publisher: Morgan James Publishing
Publication date: 07/02/2019
Sold by: Barnes & Noble
Format: NOOK Book
Sales rank: 332,435
File size: 805 KB

About the Author

John Livesay has a reputation for enabling his audience to become “Revenue Rockstars”, speaking to organizations such as Coca-Cola, Jaguar, Anthem Insurance and Coldwell Banker and writing a column for equities.com. His insights are hard-earned from his own 20 years in high-end media sales. John’s most recent book is The Successful Pitch and he is the host of a weekly podcast by the same name that is heard in over 60 countries. He has a TEDx talk called “Be The Lifeguard Of Your Own Life”. John was born in Chicago, grew up in Elk Grove Village, and currently resides in Los Angeles, California.

Table of Contents

Foreword xv

Introduction: Disruption to Reinvention 1

Chapter 1 The Best Story Gets the Sale 11

Chapter 2 Create Your Own Reality 27

Chapter 3 Getting Your Foot in the Door 45

Chapter 4 Getting a Seat at the Table 59

Chapter 5 Getting People To Lean In 85

Chapter 6 The Dance-Overcoming Objections 109

Chapter 7 Irresistible You 135

Quick Reference Guide 165

Acknowledgements 169

About the Author 171

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