Better than Alpha: Three Steps to Capturing Excess Returns in a Changing World

The concept of beating markets is just a lot of hype. Successful investors don't find "alpha," they find value-and that's what this book helps you do.



Chris Schelling explains why strategies based on "beating the markets" are doomed to failure and provides a simple three-step framework for making better investment decisions: Behavior (smart thinking), Process (smart habits), Organization (smart governance). He explains why the search for alpha is destined to fail, the major role behavioral ...