Beyond Business Analytics: The Foundations of Behavioral Perspective Theory

This book explores the role that data analysis plays in the managerial decision-making process. The author presents the notion of "beyond analytics," which proposes that through data collection managers evaluate patterns in business processes through models of cognitive representation, framing and modeling, and knowledge creation in businesses. The book focuses on how the massive amounts of business data can be reduced to manageable volumes, thus allowing managers to make informed decisions...