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Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs
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Disruption dominates innovation theory and practice. But disruption is destructive-displacing jobs, companies, and even entire industries. Are we missing better, and even bigger, opportunities to innovate and grow?
With three decades of research, W. Chan Kim and Renée Mauborgne reveal another way to innovate and grow. Just as their #1 global bestseller Blue Ocean Strategy redefined the essence of strategy as creating not competing, Beyond Disruption redefines and expands the existing view of...
With three decades of research, W. Chan Kim and Renée Mauborgne reveal another way to innovate and grow. Just as their #1 global bestseller Blue Ocean Strategy redefined the essence of strategy as creating not competing, Beyond Disruption redefines and expands the existing view of...
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