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Beyond Eureka!: The Rocky Roads to Innovating

By Marylene Delbourg-Delphis, Guy Kawasaki (Foreword by)
Hardcover
$29.95
By Marylene Delbourg-Delphis, Guy Kawasaki (Foreword by)
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A radical new perspective on innovation to help aspiring entrepreneurs avoid common pitfalls

One of the biggest problems faced by entrepreneurs and corporate executives alike is the conflation of entrepreneurship with innovation. The quest for innovation is often misguided by a variety of mantras, clichés and proclamations, often infused with notions of disruption and delusions of grandeur.

Beyond Eureka! debunks the myths and conventional wisdom surrounding innovation, revealing its complex...

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BusinessSmall BusinessEntrepreneurship