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Beyond Product: How Exceptional Founders Embrace Marketing to Create and Capture Value for their Business

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Beyond Product serves as a roadmap for dreamers, big idea people, founders, entrepreneurs, and trailblazers to transport their ideas from concept to successful business.

Is this the Golden Age of the Founder? With only an idea and some change from the couch, a whole new generation of entrepreneurs are building apps, launching businesses, and developing creative new solutions for long-existing problems. People laud the successes, but the truth is

  • Most of these new businesses fail.
  • The world exp...