Beyond Sticky: Get off the commodity hamster wheel and create a bank brand people love

Beyond Sticky: Get off the commodity hamster wheel and create a bank brand people love

by Martha Bartlett Piland


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For every banker who wants to get off the commodity hamster wheel, this first-of-its-kind book on bank marketing and branding shows the way. It’s filled with guidance on building a value-driven brand by working through all departments in the bank. Not just for marketers, the sticky bank brand of the future is also built by human resources, operations, sales, and all other departments within the bank working together. With sections on branding, business development, customer experience, culture, and innovation, Beyond Sticky includes exercises to help bank executives break free from the commodity mindset and create new value offerings for their bank and its customers. It’s a must read for bankers who want to stop chasing hot money and lowball pricing and start generating goodwill and loyalty like never before. Beyond Sticky shows the way to break out of an increasingly competitive and ever-changing marketplace.

Product Details

ISBN-13: 9781948484787
Publisher: Clovercroft Publishing
Publication date: 09/03/2019
Pages: 176
Product dimensions: 5.50(w) x 8.40(h) x 0.40(d)

About the Author

She’s an innovator, inventor and entrepreneur. Some call her a business personal trainer.

In 1998, she founded MB Piland Advertising + Marketing. The agency has a reputation for razor sharp strategy and killer creative. Martha’s forward-focused vision led to the creation of Banktastic, a branding and marketing consultancy that focuses on community banks and organizations that serve them.

She’s the inventor of TRANSFORMOTION™ in a Box, a subscription-based innovation tool. Her award-winning book Culturing Creative, was published in 2015.

Martha is a highly-sought speaker and has traveled across the US and Canada—and as far as China —speaking on branding and marketing strategy, facilitating retreats, and giving motivational talks.

She is widely regarded as not only a marketing industry expert but as an innovative entrepreneur and business leader. In 2017, she was inducted into the Kansas Business Hall of Fame.

Table of Contents

If You Want To Find 11

Introduction 13

What's My Role? 15

Meet Sammy Hamster 17

Getting The Brand Together 19

Culture Is Not Just For Petri Dishes And Yogurt 51

Experience Lives On Long After The Sale 89

You, My Friend, Are In Sales 123

Innovate Or Die 151

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