Beyond The Barcode: The Science Behind Consumer Spending

Every time you swipe your card, there's a little more going on than numbers on a receipt-it's psychology in action. Why do we splurge on the $6 latte instead of the $2 coffee? Or walk out of a store with three bags when we only needed toothpaste? Beyond the Barcode: The Science Behind Consumer Spending pulls back the curtain on the wild, quirky world of buying behavior. Justin Calabrese takes you on a fast-paced ride through the triggers that shape our choices-scarcity, nostalgia, urgency, ...