Beyond the Core: Expand Your Market Without Abandoning Your Roots

Beyond the Core: Expand Your Market Without Abandoning Your Roots

by Chris Zook

Hardcover

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Product Details

ISBN-13: 9781578519514
Publisher: Harvard Business Review Press
Publication date: 01/01/2004
Pages: 240
Sales rank: 367,124
Product dimensions: 6.50(w) x 9.50(h) x (d)

Table of Contents

Prefacevii
Acknowledgmentsxiii
1The Growth Crisis: Dangerous Moves Beyond the Core1
2Visualizing the Ideal: The First Principle of Adjacency Growth35
3Evaluating Adjacency Moves: Balancing Desire with Data73
4Orchestrating Adjacency Moves: Strengthening the Core Versus Investing in Adjacencies109
5Executing Adjacency Moves: Managing the Key Organizational Issues That Most Influence Success or Failure141
6Transforming Through Adjacency Moves: Redefining the Core Through Adjacencies175
Afterword189
Appendix193
Notes197
Bibliography201
Index207
About the Author215

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