Beyond the Core: Expand Your Market Without Abandoning Your Roots
All companies must grow to survive—but only one in five growth strategies succeeds. In Profit from the Core, strategy expert Chris Zook revealed how to grow profitably by focusing on and achieving full potential in the core business. But what happens when your core business provides insufficient new growth or even hits the wall? In Beyond the Core, Zook outlines an expansion strategy based on putting together combinations of adjacency moves into areas away from, but related to, the core business, such as new product lines or new channels of distribution. These sequences of moves carry less risk than diversification, yet they can create enormous competitive advantage, because they stem directly from what the company already knows and does best. Based on extensive research on the growth patterns of thousands of companies worldwide, including CEO interviews with 25 top performers in adjacency growth, Beyond the Core 1) identifies the adjacency pattern that most dramatically increases the odds of success: "relentless repeatability;" 2) offers a systematic approach for choosing among a range of possible adjacency moves; and 3) shows how to time adjacency moves during a variety of typical business situations. Beyond the Core shows how to find and leverage the best avenues for growth—without damaging the heart of the firm.
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Beyond the Core: Expand Your Market Without Abandoning Your Roots
All companies must grow to survive—but only one in five growth strategies succeeds. In Profit from the Core, strategy expert Chris Zook revealed how to grow profitably by focusing on and achieving full potential in the core business. But what happens when your core business provides insufficient new growth or even hits the wall? In Beyond the Core, Zook outlines an expansion strategy based on putting together combinations of adjacency moves into areas away from, but related to, the core business, such as new product lines or new channels of distribution. These sequences of moves carry less risk than diversification, yet they can create enormous competitive advantage, because they stem directly from what the company already knows and does best. Based on extensive research on the growth patterns of thousands of companies worldwide, including CEO interviews with 25 top performers in adjacency growth, Beyond the Core 1) identifies the adjacency pattern that most dramatically increases the odds of success: "relentless repeatability;" 2) offers a systematic approach for choosing among a range of possible adjacency moves; and 3) shows how to time adjacency moves during a variety of typical business situations. Beyond the Core shows how to find and leverage the best avenues for growth—without damaging the heart of the firm.
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Beyond the Core: Expand Your Market Without Abandoning Your Roots

Beyond the Core: Expand Your Market Without Abandoning Your Roots

by Chris Zook
Beyond the Core: Expand Your Market Without Abandoning Your Roots

Beyond the Core: Expand Your Market Without Abandoning Your Roots

by Chris Zook

Hardcover

$35.00 
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Overview

All companies must grow to survive—but only one in five growth strategies succeeds. In Profit from the Core, strategy expert Chris Zook revealed how to grow profitably by focusing on and achieving full potential in the core business. But what happens when your core business provides insufficient new growth or even hits the wall? In Beyond the Core, Zook outlines an expansion strategy based on putting together combinations of adjacency moves into areas away from, but related to, the core business, such as new product lines or new channels of distribution. These sequences of moves carry less risk than diversification, yet they can create enormous competitive advantage, because they stem directly from what the company already knows and does best. Based on extensive research on the growth patterns of thousands of companies worldwide, including CEO interviews with 25 top performers in adjacency growth, Beyond the Core 1) identifies the adjacency pattern that most dramatically increases the odds of success: "relentless repeatability;" 2) offers a systematic approach for choosing among a range of possible adjacency moves; and 3) shows how to time adjacency moves during a variety of typical business situations. Beyond the Core shows how to find and leverage the best avenues for growth—without damaging the heart of the firm.

Product Details

ISBN-13: 9781578519514
Publisher: Harvard Business Review Press
Publication date: 01/01/2004
Pages: 240
Sales rank: 841,148
Product dimensions: 6.50(w) x 9.50(h) x (d)

Table of Contents

Prefacevii
Acknowledgmentsxiii
1The Growth Crisis: Dangerous Moves Beyond the Core1
2Visualizing the Ideal: The First Principle of Adjacency Growth35
3Evaluating Adjacency Moves: Balancing Desire with Data73
4Orchestrating Adjacency Moves: Strengthening the Core Versus Investing in Adjacencies109
5Executing Adjacency Moves: Managing the Key Organizational Issues That Most Influence Success or Failure141
6Transforming Through Adjacency Moves: Redefining the Core Through Adjacencies175
Afterword189
Appendix193
Notes197
Bibliography201
Index207
About the Author215
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