Book Haul is Back! 50% Off Hundreds of Hardcovers And More Deals Shop Now In Stores & OnlineBook Haul is Back! 50% Off Hundreds of Hardcovers And More Deals Shop Now In Stores & Online
Add Item to wish listAdd Item to wish list

BEYOND THE DARK ARTS: ADVANCING MARKETING AND COMMUNICATION THEORY AND PRACTICE

By Linda Brennan (Editor), Lukas Parker (Editor), Divya Garg (Editor), Krzysztof Kubacki (Editor), Michaela Jackson (Editor), Ella Chorazy (Editor)
Hardcover
$128.00
By Linda Brennan (Editor), Lukas Parker (Editor), Divya Garg (Editor), Krzysztof Kubacki (Editor), Michaela Jackson (Editor), Ella Chorazy (Editor)
Promotion message icon

Premium Members save an extra 10% and all Members collect stamps to save with Rewards. 10 stamps = $5. Learn More

Formats
See All Formats & Editions
In stock
This item is currently out of stock online.
Free standard shipping on orders over $60
Select a store to view item availability.
Marketing and communications are ever-evolving areas, with trends and issues quickly emerging, and often fading just as fast. An evergreen issue that continues to gain more and more traction is that of socially responsible and ethical marketing. The text discusses the increasing importance of socially responsible and ethical marketing and communication in today's world, where social media and social marketing have a wide reach. With practical applications and case studies for marketing and ...

Categories

BusinessMarketing & SalesMarketingMarketing - General & Miscellaneous