Beyond The E-Myth embraces the fundamental premise of that first book—that a small business only succeeds to the degree its owner goes to work ON the business rather than just IN it, creating the systemic Operating System that makes that business unique in the marketplace.
Beyond The E-Myth expands that conversation with the entrepreneurial small business owner, in a clear, precise, and compelling overview that addresses their main job—inventing, building, and launching a company with the power to “scale”—to grow beyond the “Company of One” in a straightforward, eight-step process.
When asked, Gerber emphatically explains: “I wrote this to make the job of building a small business easy—for every man or woman struggling to get it right. This book cuts to the chase: A company is a product to be sold. Build it right, and you will sell it. Build it wrong, and you won’t. Most small business owners won’t. This book was written to fix that.”
|Publisher:||Prodigy Business Books, Inc|
|Product dimensions:||6.00(w) x 9.20(h) x 0.90(d)|
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Most Helpful Customer Reviews
Michael Gerber’s penultimate book that every small business owner should read Once again Michael Gerber takes the complexity of running a small business and boils it down to its most essential elements and then shows you how to develop those so that your business can be a success. The book is a quick read, but you will want to take it slowly to catch every practice and principle so that your business can grow into something that will not only be successful, but will also grow more valuable the longer you run it. Someday you will want to step back from it or do something different, and at that point, which would you rather do? Close the company or sell it? Mr. Gerber walks you through the essentials and mindset that will get you to the latter. This is a book that every small business owner, or anyone thinking of someday starting their own business, should read—and probably more than just once. Disclaimer: I was given access to a temporary advanced digital copy for the purpose of doing a review. Now that I’ve read it, I’m going to get another copy so that I can read it again. :-)