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Beyond the Jumbotron: Creating Fan Experiences Through Immersive Technology

By James Giglio
Paperback
$19.99
By James Giglio
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A simple guidebook for navigating the new world of sports marketing and brand management

The modern consumer, today’s fan, is no longer passive. Over three quarters of millennials say they prefer experiences over traditional advertising. Old approaches won’t work. Yard barkers handing out free towels. A stadium plastered with billboards. Maybe a new Jumbotron. Today’s fan is looking for something more engaging, more interactive, and more immersive.

Industry pioneer, James Giglio, the founder ...

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