Beyond the Sales Process: 12 Proven Strategies for a Customer-Driven World

If you want to gain the winning edge for your sales performance, it’s time to embrace the entire customer life cycle.

Your job may be all about sales, but not your customers. Did you know that the average executive spends less than 5 percent of their time engaged in the buying of products and services? Therefore, sales professionals who focus solely on the moment of the sale have made a fatal miscalculation in understanding their customers.

Beyond the Sales Process provides you with a proven ...