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Beyond the Scoreboard: The Ultimate Guide to Sports Event Presentation

By Don Costante
Hardcover
$34.95
By Don Costante
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“If you’re looking to work in or understand the business of sports entertainment, this book should be required reading.” —Jim Steeg, former senior vice president for special events, NFL; inaugural member of the Special Events Hall of Fame

From a longtime NBA and MLB professional sports event director—the ultimate insider guide to creating an event presentation that delivers excitement, engagement, and memorable moments for fans, sponsors, and participants.


In today’s entertainment-driven worl...