Biased (Economics in Everyday Life, #1)

Homo sapiens, the biological name for humans, literally means discerning, wise or sensible human beings. But, are humans really sensible or rational?

Researchers in psychology and economics have found that human beings are systematically irrational. Not only do they misjudge situations, but they do it in fairly predictable patterns.

This compilation of academic research by eminent social psychologists and behavioral economists presents their findings as easy-to-use tools or 'Biases-in-Action'...