Biba: The Fashion Brand That Defined A Generation

Biba dominated London fashion from the mid-1960s, defining the dress and outlook of a generation. Celebrating the sixtieth anniversary of the opening of the first Biba boutique, this book takes a revealing look at Biba through the words and images of the people who were intimately involved with the company and its phenomenal success.

Established in 1963 as Biba Postal Boutique—a small mail-order company selling inexpensive clothing for women and children—by 1973 Biba was a seven-story depa...