Big Shifts Ahead: Demographic Clarity For Business

Big Shifts Ahead: Demographic Clarity For Business

by John Burns, Chris Porter


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Huge Demographic Shifts Explained and Quantified for Decision Makers

Demographics determine the direction of your business. Demographic trends can be overwhelming, misleading, confusing, conflicting, and difficult to predict. Not anymore.

John Burns and Chris Porter wrote this book to help make demographic trends easier to understand, quantify, and anticipate. Readers of this book will have a huge competitive advantage because they will be making decisions with facts, and they will be better able to adjust their strategies when unanticipated events shift prevailing trends. Know the facts, and learn to
• plan your business better;
• support your decisions with facts; and
• clarify the demographic confusion using the groupings and frameworks used in this book.

Product Details

ISBN-13: 9781599327228
Publisher: Advantage Media Group
Publication date: 10/11/2016
Pages: 268
Sales rank: 761,911
Product dimensions: 6.10(w) x 9.10(h) x 1.10(d)

About the Author

John Burns has helped executives form demographic-based strategies for more than 27 years. He wrote this book to create clarity for himself and his clients. John is a highly regarded consultant and speaker and is the CEO of John Burns Real Estate Consulting. He earned his BA in economics from Stanford University and his MBA from UCLA.

Chris Porter is vice president and chief demographer at John Burns Real Estate Consulting, where he has helped many executives anticipate demographic shifts over the last decade. He earned his BA in economics from Princeton University and his MS in journalism from Northwestern University.

Table of Contents

Introduction 1

Part 1 Conclusions and New Frameworks

1 Conclusions 7

2 Generations by Decade 19

The 1930s Savers

The 1940s Achievers

The 1950s Innovators

The 1960s Equalers

The 1970s Balancers

The 1980s Sharers

The 1990s Connectors

The 2000s Globals

3 The 4 Big Influencers 71




Societal Shifts

Part 2 The Biggest Demographic Opportunities

4 Rise of the Working Woman 101

5 A Wave of Affluent Immigrants 121

6 Retiree Explosion Underway 145

7 Finally Leaving the Nest 159

Part 3 Lifestyle Shifts

8 Renting in the Sharing Economy 185

9 Heading South In Droves 209

10 A New Surban™ Way of Life 221

Appendix 1 Neighborhood Classifications 237

Appendix 2 More Forecast Tables 245

Acknowledgments 255

About The Authors 259

Exhibit List 263

Index 271

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