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Billion-Dollar Branding: Brand Your Small Business Like a Big Business and Make Great Things Happen

By Honey Parker, Blaine Parker, Dave Lakhani (Foreword by)
eBook
$11.99
By Honey Parker, Blaine Parker, Dave Lakhani (Foreword by)
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Two advertising veterans explain the myths about branding—and how even the smallest businesses can benefit by defining themselves to their customers.


Branding may be the single most misunderstood concept in marketing. It's not only for big businesses with big bucks. It's not about a logo, a color, a font, or a type of advertising. Branding is defining a company's image in such a way that the customer is left with a single feeling about that business and what they do. Branding is about f...

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