Bitter Brew: The Rise and Fall of Anheuser-Busch and America's Kings of Beer

The engrossing, often scandalous saga of one of the wealthiest, longest-lasting, and most colorful family dynasties in the history of American commerce-a cautionary tale about prosperity, profligacy, hubris, and the blessings and dark consequences of success.

From countless bar signs, stadium scoreboards, magazine ads, TV commercials, and roadside billboards, the name Budweiser has been burned into the American consciousness as the ""King of Beers."" Over a span of more than a century, the c...