With roughly 95,000 blogs launched worldwide every 24 hours (BlogPulse), making a fledgling site stand out isn't easy. This authoritative handbook gives creative hopefuls a leg up. Joy Cho, of the award-winning Oh Joy!, offers expert advice on starting and growing a blog, from design and finance to overcoming blogger's block, attracting readers, and more. With a foreword from Grace Bonney of Design*Sponge plus expert interviews, this book will fine-tune what the next generation of bloggers shares with the world.
Learn how to: - Design your site
- Choose the right platform
- Attract a fan base
- Finance your blog
- Maintain work/life balance
- Manage comments
- Find content inspiration
- Overcome blogger's block
- Choose the right ads
- Develop a voice
- Protect your work
- Create a media kit
- Leverage your social network
- Take better photographs
- Set up an affiliate program
- Partner with sponsors
- Build community
- Go full-time with your blog
- And more!
|Publisher:||Chronicle Books LLC|
|Product dimensions:||5.50(w) x 7.90(h) x 0.60(d)|
About the Author
Joy Deangdeelert Cho is a graphic designer, blogger, food enthusiast, and coauthor of Creative, Inc. She worked with numerous fashion clients in New York before launching her own design business and beloved blog, Oh Joy!, in 2005. In addition to running her blog, she now designs textiles, packaging, and branding for clients in the fashion and food industries, consults other creative businesses through her Rx program, and has a product line of stationery and wallpaper. Joy lives in Los Angeles with her husband, daughter, and three cats.
Grace Bonney is the creator of Design*Sponge, the award-winning home and product design Web site. She founded the Design*Sponge Biz Ladies series, a traveling event designed to connect women running their own design-based businesses. Grace lives in Brooklyn.
Meg Mateo Ilasco is a designer, illustrator, and writer. A serial entrepreneur, she launched her first business in 1999, and is the author of three books on the topic: Craft, Inc., Creative, Inc., and Mom, Inc. Meg lives in the San Francisco Bay Area.
Table of Contents
Chapter 01 Introduction to Blogging 11
Joel Henriques, Made by Joel
Types of Blogs
Anatomy of a Blog
Lauren Willhite, Color Collective
Chapter 02 Finding Your Voice and Niche 27
Your Blog's Personality and Niche
Your Blog's Aesthetic
Jay B Sauceda, Public School
Naming Your Blog
Joelle Hoverson, The Purl Bee
Blog Writing and Voice
Naomi Davis, Rockstar Diaries
Chapter 3 Powering Your Blog 47
Choosing a Platform
Designing Your Blog
Jamie Beck, From Me to You
Writing a Compelling Bio
What to Post
Adding Images to Your Post
Come on, Get Snappy
Amy Cao, Amy Blogs Chow
Frequency of Posts
Planning Ahead and Blogging from Afar
Establishing a Creative Workspace
Chapter 4 Blogging Community Etiquette 73
Be Active Online
Contact Your Fellow Bloggers
Contribute to Other Blogs
Geninne D. Zlatkis, Geninne's Art Blog
Initiate a Local Blogger Meet-Up
Prepare Your Cocktail Party Spiel
The Social Network
Cecilia Liu, kate spade new york
Gabrielle Blair, Altitude Design Summit
Wendy Withers, Girl Crush
Chapter 5 Making Your Blog a Business 103
Protecting Your Work
Caitlin McGauley, Caitlin McGauley
Financing Your Blog Business
Record Keeping and Taxes
Emily Henderson, Emily Henderson
Creating a Business Plan
Chapter 6 Monetizing Your Blog 119
Measuring Traffic and Understanding Analytics
The ABCs of SEO
Emily Schuman, Cupcakes and Cashmere
Types of Banner Ads
What to Charge
April Winchell, Regretsy
Your Media Kit
Joining a Blog Ad Network
Julieta Alvarado, Glam Media
How to Place an Ad on Your Blog
The Sponsored Life
Chapter 7 The Next Stage of Blogging Growth 153
Updating Your Blog's Design
Expanding beyond Being a Solo Author
Emily Newman, Once Wed
Dealing with Copycats
Finding a Blog/Life Balance
Using Your Blogging Skills for Others
Grace Bonney, Design*Sponge
Your Blog's Future
What People are Saying About This
"Blog, Inc. really reads like an inspiring conversation with a great friend who is offering you her best advice over a good cup of coffee. Packed with insights for everyone from seasoned bloggers to those just starting out, Joy offers wisdom on how to create community while translating your passions into an inspiring online presence."
-Sarah Walker, The Curated House blog
"This book will be your new best friend and number-one resource-a true modern-day business school for blogging! Joy's advice, tips, and personal blog insight is phenomenal!"
- Erica Domesek, P.S. I Made This...
"If the physical world of blogging is about fostering a sense of community, then Blog, Inc. is its new manifesto."
-The Glitter Guide
"If starting a blog was like embarking on a safari expedition, Joy Cho is the knowledgeable tour guide we'd want by our side."
-Taylor Combs, Martha Stewart Living
"Good for both newbies and those who want to take their site to the next level."
- Dorkys Ramos, Dry As Toast blog
Most Helpful Customer Reviews
This book is a great book for people starting their blogs. I'm someone who has had an amateur blog up and running for about two years now, and recently switched platforms to a) rid me of my not-very-technology savvy frustration and b) help me transition from amateur to a serious blogger (perhaps even professional). While the book has given me a few a-ha! ideas, many of which come from the Q&A sections of the book, I can't say it was particularly helpful or "Whack On The Side Of The Head" worthy. I was especially hoping for more in the "how to develop your readership" area, but alas, no other ideas than to post comments on other blogs in a way that doesn't look like spam. Again, great basic information but as so many others said, if you've had your blog up and running for awhile, you're very likely to have surpassed the knowledge given in this book.
Can i make a blog?
Help me rachel