The bestselling guide to blogging—updated and better than ever!
Are you ready to make your mark on the Internet with a personal blog, but aren't quite sure where to start? Blogging For Dummies gives you the lowdown on blogging basics, the anatomy of a good blog, and all the tools you need to get started. Plus, you'll find advice on choosing a blog topic, picking a domain name and host, writing your first blog post, planning an editorial calendar, and much more.
Whether you're interested in casual blogging or creating a more professional online presence, Blogging For Dummies covers it all—and makes it easier than ever to put your thoughts and words out to the masses. Updated to include coverage of the latest trends and techniques in the blogosphere—like technology changes in blogging software and social media—it helps you choose a blogging platform, use SEO effectively to drive traffic to your blog, create content that's pinnable and shareable, and integrate your blog with social media through plug ins. Best of all, you'll discover how you can make real money from your passion and become a professional blogger.
- Choose a blogging topic and platform
- Use your blog to build your personal brand
- Monetize your blog through advertising and sponsorships
- Create content that easily integrates with social media
Blogging is a great way to express yourself, build and audience, and test out your ideas, and Blogging For Dummies will help you jump in with both feet!
About the Author
Amy Lupold Bair is the owner of Resourceful Mommy Media, LLC, and invented the Twitter party in 2008. She is also the author of Raising Digital Families For Dummies, a guide for parents raising digital natives. You can follow her on Twitter at @ResourcefulMom.
Table of Contents
Part 1: Getting Started with Blogging 5
CHAPTER 1: Discovering Blog Basics 7
CHAPTER 2: Entering the Blogosphere 29
CHAPTER 3: Choosing and Hosting Blog Software 45
Part 2: Setting Up Your Blog 73
CHAPTER 4: Starting a Blogger Blog 75
CHAPTER 5: Starting a WordPress Blog 99
CHAPTER 6: Starting a Tumblr Blog 119
CHAPTER 7: Creating a Squarespace Blog 131
Part 3: Fitting In and Feeling Good 143
CHAPTER 8: Finding Your Niche 145
CHAPTER 9: Creating Great Content 159
CHAPTER 10: Building Community with Comments 173
CHAPTER 11: Blogging Anonymously 193
Part 4: Going Beyond Words 203
CHAPTER 12: Working with Photos 205
CHAPTER 13: Starting a Podcast 221
CHAPTER 14: Diving into Vlogging 241
CHAPTER 15: Leveraging Community with Forums 249
Part 5: Marketing and Promoting Your Blog 259
CHAPTER 16: Making Your Blog Easy to Find 261
CHAPTER 17: Getting to Know Social Networking 271
CHAPTER 18: Joining the Big Four Social Networks 283
CHAPTER 19: Measuring Blog Presence 301
Part 6: Getting Business-y with It 315
CHAPTER 20: Making Mad Mad Money 317
CHAPTER 21: Blogging for Companies 333
Part 7: The Part of Tens 349
CHAPTER 22: Ten Ways to Grow Community 351
CHAPTER 23: Ten Things All Bloggers Should Do 359
Most Helpful Customer Reviews
I just finished my first pass through Blogging for Dummies. I’m new to blogging and knew nothing. Blogging for Dummies is excellent. It was easy to understand and led me step-by-step. For the first time, I can say, “Check out my blog at: http://jeffbaileyauthor.blogspot.com/. I’m going to go through the book again, more slowly. Jeff Bailey, author of The Defect.