Blue Ocean Classics

The collection you need to create more blue oceans.

W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their pathbreaking "blue ocean strategy," a model for creating uncontested markets that unlock new demand and new opportunities for growth. This book brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review.

"Blue Ocean Strategy" highlights the distinct differences between market-competing...