Book Your Summer Shop NowBook Your Summer Shop Now

Blue Ocean Strategy, Enhanced Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

Hardcover
$32.00
Promotion message icon
Premium Members save an extra 10% and all Members collect stamps to save with Rewards. 10 stamps = $5.Learn More
This item will be released on Aug 18, 2026
Free standard shipping on orders over $60
OVER 4 MILLION COPIES SOLD
WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER
RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN

The global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages, and is a bestseller across 5 continents—now in its 20th anniversary, enhanced with a new preface, in-depth case studies on NVIDIA and Taylor Swift, and a roster of bestselling blue ocean cases across diverse industries that expand far be...